What is OTA (Online Travel Agency)?
Turkish: Online Seyahat Acentesi
An OTA (Online Travel Agency) is an online agency, such as Booking.com, Expedia, Hotels.com or the sites that metasearch engines like Trivago refer to, that sells hotel rooms over the internet in exchange for a commission.
OTAs give hotels access to a broad international audience; in return they typically take a commission of 15–25% of the booking value. The commission rate varies by contract and by the hotel's participation in the channel's visibility programs.
Because heavy dependence on OTAs erodes profitability, hotels work to strengthen their direct booking channels (website, phone, WhatsApp).
OTA Commission and Direct Booking Calculator →