What is Rate Parity?
Turkish: Fiyat Paritesi
Rate parity means a hotel shows the same rate on all of its sales channels for the same room, the same dates and the same conditions.
Rate differences between channels undermine guest trust and can cause problems under the hotel's channel contracts. Parity is usually broken unintentionally, when a rate updated on one channel is not reflected on the others.
Managing rates from a single source (the PMS or the channel manager) is the most reliable way to maintain parity.