What is Pickup?
Pickup is the number of new reservations (in room nights) added for a future date over a given period of time; it shows how quickly demand is coming in.
For example, if August 15 picked up 4 room nights last week and 12 room nights this week, bookings for that date are accelerating, which is a good signal to raise rates.
Pickup becomes more meaningful when compared with the same period last year (pace), and it is a key input for revenue management decisions.